tag:blogger.com,1999:blog-15446898.post3793396347541947133..comments2023-10-19T05:46:20.515-04:00Comments on Marion Conway - Consultant to Nonprofits: Are Nonprofit Email Newsletters a Waste of Time? Social Media - the Way to Go? What about Baby Boomers?...All This in One PostMarion Conwayhttp://www.blogger.com/profile/12126302708922474701noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-15446898.post-64076390752936954062009-05-26T11:28:26.465-04:002009-05-26T11:28:26.465-04:00Email is not dead! For my favorite charity (target...Email is not dead! For my favorite charity (targets educated 35-65 professionals), email is a great way to regularly communicate events and other info. What's better than click and donate? Has the open rate dropped? Yes, from a board members perspective, our email campaigns have increased reach, donations, and kept us connected with potential donors, many of whom are changing jobs/emails. The social media mix may evolve, but email will always be important.Christinehttp://3dmerchant.comnoreply@blogger.comtag:blogger.com,1999:blog-15446898.post-16693206131953049192009-02-24T15:54:00.000-05:002009-02-24T15:54:00.000-05:00Thanks for a great post, Marion.This is something ...Thanks for a great post, Marion.<BR/><BR/>This is something I've had a sense about for some time - that e-newsletters will soon be a thing of the past, broadly speaking. That was mainly from a personal perspective, because I know I just don't want to read them anymore, although this is part of a much wider, cultural change brought about by technology.<BR/><BR/>Last year, I heard the phrase 'the death of direct mail' a fair bit, and I began to think along similar lines about that - that there will still be room for 'old media' (which email has probably become now), if executed exceptionally well. There's usually quite a lot of scope to improve on what you do, whoever you are and your tip about making the titles of e-mail newsletters/ comms more engaginging, is probably just the start for many.<BR/><BR/>This aside, email fatigue, dropping direct mail response rates and declining newspaper circulations all mean that it's time to 'mix it up with a new approach', as you say. Need to find new baskets for some of those eggs.Rachel Beerhttps://www.blogger.com/profile/10621370511518723067noreply@blogger.comtag:blogger.com,1999:blog-15446898.post-63307831053861855532009-02-24T12:53:00.000-05:002009-02-24T12:53:00.000-05:00Great insight Marion. This discussion needs to be ...Great insight Marion. This discussion needs to be brought to the attention of the development departments in non-profits, not just communications. Thank you!SusanDiamondhttps://www.blogger.com/profile/08068211320961868991noreply@blogger.comtag:blogger.com,1999:blog-15446898.post-36865125420140462682009-02-24T12:50:00.000-05:002009-02-24T12:50:00.000-05:00Thanks Marion, very insightful comments. I've been...Thanks Marion, very insightful comments. I've been thinking a lot about this myself, as the organization I work for is ramping up the e-newsletters. There is a real need for more dissemination of this type of information to development departments of non-profits, not just the communications departments.SusanDiamondhttps://www.blogger.com/profile/08068211320961868991noreply@blogger.comtag:blogger.com,1999:blog-15446898.post-58344407274643220022009-02-24T11:25:00.000-05:002009-02-24T11:25:00.000-05:00Hi Marc,Thanks for commenting. I think he was try...Hi Marc,<BR/><BR/>Thanks for commenting. I think he was trying to make a point that we should not be complacent about how we use eNewsletters and it is time to mix it up with a new approach. I doubt he had any idea he would unleash all this commentary among nonprofits. But I bet he isn't sorry he did.<BR/><BR/>See Marc's great, much more concise post on this subject at his blog, The Fundraising Coach at<BR/>http://poprl.com/KmL <BR/><BR/>MarionMarion Conwayhttps://www.blogger.com/profile/12126302708922474701noreply@blogger.comtag:blogger.com,1999:blog-15446898.post-47086562692358043562009-02-23T13:55:00.000-05:002009-02-23T13:55:00.000-05:00Thanks for pulling these together!I wrote about it...Thanks for pulling these together!<BR/><BR/>I wrote about it over the weekend too. That article will be post on the blog tomorrow.<BR/><BR/>Personally, I wonder if he was that dismissive or if that was just a news reporters way to raise eyebrows. <BR/><BR/>But it IS a point worth considering. Asks in email newsletters tend to get lost.Marc A. Pitman, CFCChttps://www.blogger.com/profile/04820165192019368000noreply@blogger.com