I've written about sixdegrees.org and charity badges before, but I am posting again about it now because of the newest campaign that has just been launched. Sixdegrees.org is a project of Network for Good that was initiated by Kevin Bacon and has just received funding from Hanes. You can design your own charity badge in a few minutes and you get the html script to be able to place the badge anywhere you want on the web - your website, blog, MySpace page, etc. The badge has a brief description of the charity that you support and a donate button. Someone can click on the donate button and make a donation through Network for Good. You can scroll down and see my charity badge in the sidebar.
I think that this is a great idea to garner some new young donors at places like MySpace and Facebook. There really is this whole group of people (Lets say those under 30 for the sake of conversation) that the internet is the only way we will realistically reach. No matter how much thought you put into wonderful newsletters and appeal letters - even the most philanthropic are not set up to read snail mail and write checks. Why not provide sample copy to your young volunteers and supporters and encourage them to participate with a charity badge!
There is a special promotion that makes this worth looking at right now. Hanes is supporting people who create badges by awarding up to $10,000 to the causes of the six people most successful at connecting with friends and family to raise funds for their favorite charities. In addition, anyone who gets six people to donate to their badge will receive an official Six Degrees t-shirt from Hanes. The six non-celebrity badges that have the most unique number of donations* between July 19th and September 16th will get a matching grant of up to $10,000 for their charity from Hanes. To qualify for the grants, all you need to do is create a new charity badge on or after July 19th and you will automatically be eligible to receive the matching grant.
Oh....and feel free to click on my badge and if so moved, contribute.
Marion Conway Consulting